EPISODE 256

EP 256: Live Video, More Cowbell, And Random Antics With Melanie Howe [Part 2]

December 3, 2021 Bobby Klinck
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Today I’m sharing the second half of my interview with Melanie Howe. We talked about Melanie’s health crisis and the way it impacted her business. Melanie also talks about the benefits of using live video in your business and shares some tips and strategies to help you get started.

What You'll Learn in Today's Episode

  • The health crisis Melanie faced and how this impacted her business
  • The experience that helped Melanie get back into action
  • Why consistency is critical for live video
  • The benefits of live video
  • Why live interaction is valuable and how to build it up
  • Why you should focus on delivering good content
  • Why live interaction helps draw people in
  • How live video allows you to serve and delight your audience
  • How live video can be used with any eye to repurposing it
  • The point of live video is to have conversations in the moment
  • Why now is the best time to get started with live video
  • Why video is the most repurposable type of content there is
  • Why going live isn’t difficult
  • How to get started with a content strategy
  • How to go live from your phone
  • What to use to hold your phone when you go live
  • Where to look when you’re live
  • How to think strategically about your content and create a plan that aligns with the seasons of your business
  • Why live video is more for lead generation than selling
  • How live video opens opportunities to be a guest on someone else’s platform
  • Just start going live now

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