EPISODE 262

EP 262: What I Learned Writing My Email Book

December 21, 2021 Bobby Klinck
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I’m really excited to release this episode because I’m sharing the lessons I learned while writing my email marketing book called Email Marketing That Doesn’t Suck.

I know that some people in my audience are interested in writing a book, and I wanted to give people a realistic look at what it really takes.

What You'll Learn in Today's Episode

  • How joking about writing a book turned into reality
  • What my initial vision for the book was and why that changed
  • Why I decided to write about email marketing
  • How to figure out whether you’re writing the right book
  • Why you need to plan on a long process to write a book that will help your brand
  • How long it actually took to write my book
  • How having an outside book team made this possible
  • What’s involved after you write the book
  • Why you need a passion for your subject
  • Why you need to be clear on your message as you go into the writing process
  • Why a book should be based on work you’ve been doing rather than ideas you’re working through
  • Why writing a book will show you that you’re never done evolving
  • Why you need to have a plan and a clear goal for how your book fits into your business
  • Why you need to think about how to support people after they read your book
  • Why you need to think about launching and promoting your book
  • If you want to be on the book launch team, email me at bobby@bobbyklinck.com

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