EPISODE 269

EP 269: What Is Onboarding?

January 13, 2022 Bobby Klinck
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In this marketing fundamentals episode, we’re talking about onboarding and why it matters for your online business. Now, of course, you know what onboarding is. But the reality is that most people don’t think much about this process. And that’s a problem because onboarding is pretty freakin’ important. 

A good onboarding experience is critical for creating loyalty and retention. Let’s dive into this concept and see how it plays out in the online business space.

What You'll Learn in Today's Episode

  • Onboarding is important but often overlooked
  • Onboarding is the start of the journey to build loyalty and retention
  • Onboarding for new subscribers should start with your free content
  • The email sequences you need as part of your new subscriber onboarding process
  • You also need an onboarding process for paid offers
  • It’s a mistake to focus on getting people to buy and not think about customer experience
  • Why you need to help people take action and get value
  • Why you need to overexplain and keep it simple
  • The level of onboarding will depend on the product
  • Ways to engage and get people into action as soon as they buy
  • Why focusing on onboarding helps people get success and this, in turn, helps you
  • Why you should have an onboarding sequence ready to go when people buy your product

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