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EPISODE 040

Ep 040: Right to Publicity with Bobby Klinck

August 21, 2018 Bobby Klinck
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The right to publicity, similar to the right to privacy, something that will most likely affect your online business in multiple areas. Bobby will be breaking down what the right to publicity is, what it covers, what it doesn’t cover and how you can make changes to your business and advertising processes that will protect you from future issues. He emphasizes the importance of getting consent or specific permission that will cover the bases.

From endorsements and testimonials to guest appearances and live events, Bobby outlines where you will need to gather consent and suggests ways to do this correctly. He breaks down each area where the right to publicity comes up and how to navigate them specifically. He also discusses how the laws differ from state to state and how you can cover yourself legally in a general way that can keep you safe from state to state.

What You'll Learn in Today's Episode

  • Defining the right to publicity and what’s protected.
  • What you need to do to not get in trouble in this area.
  • Specific trouble spots for businesses and practices to adopt.
  • How to use someone’s likeness and how to get the correct consent.
  • The importance of checking the specific requirements in your state.
  • Explaining specific areas where you need to use the right processes.
  • Methods to collecting consent easily and effectively.

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