EPISODE 218

The Inbound Journey: Content Marketing Basics

July 20, 2021 Bobby Klinck
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Content marketing is a big topic, so we’re going to be breaking it down in more detail over the coming weeks. Today we’ll be looking at content marketing from a higher level. We’ll see how it fits into our overall marketing strategy and discuss the different types of content and the purpose they fill.

What You'll Learn in Today's Episode

  • How content fits into the different phases of the buyer journey
  • The different types of content you’ll need for different phases of the buyer journey
  • What content marketing includes
  • Why long-form content trumps the short life span of social media posts
  • How long-form content can help you build authority and solidify your message, beliefs, and systems
  • How to incorporate promotional content, attention content, thought leadership content, and engagement content into your marketing

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