EPISODE 223

The Inbound Journey: Creating A Content Strategy

August 31, 2021 Bobby Klinck
Share on facebook
SHARE
Share on twitter
TWEET
Share on pinterest
PIN
Share on linkedin
POST

Today we’re getting back to the marketing stuff and talking about content marketing. In Episode 218, we set the foundation for what content marketing is, and today we’ll look at how to create a content strategy that works for your online business.

What You'll Learn in Today's Episode

  • Guiding principles for your overall content strategy
    • Why you should favor long-form content over short form
    • COPE (create once, publish everywhere)
    • Spend as much time promoting content as you spend creating it
    • Focus on creating evergreen content
  • Long-form content strategy
    • Creating campaigns around each piece of long-form content
    • Pick a core format that lets you establish thought leadership (video, podcast, blog)
    • Understanding how people find your content
    • Recognizing how people consume content
    • The value of starting with video
  • Creating a plan for social media
    • Pick one primary platform to promote your content and engage with your audience
    • Create multiple pieces of content based on your long-form content
    • Don’t post and ghost
    • Determine your engagement strategy
  • Creating a plan to promote your content
    • Search based (e.g., Pinterest, YouTube)
    • Using paid ads to promote content

LOOKING FOR MORE ON THIS SUBJECT?

CHECK OUT THESE EPISODES!