The Inbound Journey: Creating A High-Converting Opt-In Page
Today we’re talking again about a subject I love: list building. We’ll be breaking down how to build a high-converting opt-in page so that people will want to join your list.
This episode is part of our inbound marketing series. Last week we talked about lead magnets, and today I’m sharing the 3 key ingredients to creating a high-converting opt-in page.
What You'll Learn in Today's Episode
- The single purpose rule
- How to optimize the layout of your opt-in page
- How to write stellar copy for your opt-in page