EPISODE 216

The Inbound Journey: Email As A Connection Tool

July 6, 2021 Bobby Klinck
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As an entrepreneur building a knowledge brand, one of the key parts of the inbound journey is to build connections with your audience members. This is a part of the journey that sets us apart from typical product brands… we need to build the know, like, and trust factor to get people to buy. 

Email marketing is a particularly good tool for building that connection with your audience, but you have to be intentional about how you use email. The majority of the emails you send over the life of your email marketing should be designed to build connection. 

In this episode, we’re talking about HOW to build that connection.

What You'll Learn in Today's Episode

  • How to build credibility with email
  • What to cover in your welcome sequence
  • How to write awesome weekly emails and effective newsletters

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