As an entrepreneur building a knowledge brand, one of the key parts of the inbound journey is to build connections with your audience members. This is a part of the journey that sets us apart from typical product brands… we need to build the know, like, and trust factor to get people to buy.
Email marketing is a particularly good tool for building that connection with your audience, but you have to be intentional about how you use email. The majority of the emails you send over the life of your email marketing should be designed to build connection.
In this episode, we’re talking about HOW to build that connection.