EPISODE 215

The Inbound Journey: Email Marketing Basics

June 29, 2021 Bobby Klinck
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Email marketing is a key element of a successful inbound marketing strategy. Email gives you the chance to deliver a message directly to members of your audience without algorithms or other obstacles placed by tech platforms. 

Email marketing is also particularly important because it is the quintessential example of permission-based marketing. You are only sending emails to people who have expressly raised their hand and asked for you to communicate with them. 

To get the most out of your email list, you need to approach email marketing the right way, which is what we’re talking about in this episode.

What You'll Learn in Today's Episode

  • Where email marketing fits in your customer journey
  • Why email marketing is a journey, not a destination
  • The right way to approach email marketing

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