EPISODE 211

The Inbound Journey: Inbound Marketing Basics

June 1, 2021 Bobby Klinck
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If you’re listening to this podcast, you are an inbound marketer… or at least you should be one. You don’t have money to spend blasting generic brand awareness ads to your customers. Instead, you need to attract, nurture, convert, and serve your potential customers in an orderly journey. That is the inbound marketing journey.

What You'll Learn in Today's Episode

  • The difference between inbound and outbound marketing
  • How each type of marketing should fit into your overall marketing strategy
  • The five phases of the inbound journey
  • The five types of content you need to create to move people along the journey
  • The biggest mistake marketers make in differentiating the phases of marketing
  • Where you should focus your advertising dollars
  • How content marketing fits into the puzzle
  • How social media marketing fits into the puzzle
  • How list building fits into the puzzle
  • How email marketing fits into the puzzle
  • What a closing channel is and why you need to have one

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