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EP 273: What Is Awareness Content?
Awareness content is content tailored to your audience based on their current level of understanding of an issue. In this episode, we’ll look at some common mistakes marketers make with their content and how to create effective awareness content.Read More
Episode 273January 27, 2022
EP 273: What Is Awareness Content?
Awareness content is content tailored to your audience based on their current level of understanding of an issue. In this episode, we’ll look at some common mistakes marketers make with their content and how to create effective awareness content.Listen Now
Episode 272January 25, 2022
EP 272: Building Your Operations Machine
If you want a successful business, you’re going to have to build your operations machine. I realize this may not sound like the most exciting thing ever, but it’s an important step. In this episode, we’ll cover what your operations machine should include.Listen Now
Episode 271January 20, 2022
EP 271: What Is Your Audience’s Level Of Awareness?
A lot of online entrepreneurs are trying to sell a product to people who don’t know they have a problem or who only recognize their symptoms. Instead, you should use content to move people along the awareness continuum so they’re ready to hear about your product.Listen Now
Episode 270January 18, 2022
EP 270: The 4 Machines You Need In Your Business
There are people in the online marketing space who are selling the idea that building a business is easy and that all you need to do is hire a VA to run it and you’ll be earning money while you sleep in no time. But this isn’t realistic. In this episode, we’re going to talk about the 4 machines you need to put in place to build a successful and profitable online business.Listen Now
Episode 269January 13, 2022
EP 269: What Is Onboarding?
In this marketing fundamentals episode, we’re talking about onboarding and why it matters for your online business. Now, of course, I think you know what onboarding is. But the reality is that most people don’t think much about this process. And that’s a problem because onboarding is pretty freakin’ important. A good onboarding experience is critical for creating loyalty and retention, so let’s see how this concept plays out in the online business space.Listen Now
Episode 268January 11, 2022
EP 268: Why You Need To Think In Terms of A Brand
Last week we talked about the false promise in the online marketing space. This week we’re going to talk about the solution. We’ll talk about why you need to focus on building a brand.Listen Now
Episode 267January 6, 2022
EP 267: What Is A Value Ladder?
In today’s episode, we’re going to talk about what a value ladder is and why it matters for your online business. “Value ladder” is a term you frequently hear in the online marketing space. The main concept is that you have a lineup of offers that increase in value and price. Let’s break it down.Listen Now
Episode 266January 4, 2022
EP 266: The False Promise Of The Online Marketing World
Today we’re going to talk about the false promise of the online marketing world. We’ll deconstruct what you’ve been hearing about building an online business and cut through the B.S. so that you can figure out what you actually need to do to build a successful business.Listen Now
Episode 265December 30, 2021
EP 265: What Is Customer Acquisition Cost?
In this episode, we’re talking about what customer acquisition cost is and why it matters for your online business. This conversation is a continuation of the last episode about another metric that you need to know: customer lifetime value. If you’re going to build a successful business, then your customer lifetime value must be higher than the cost to acquire a customer. Let’s look at the specifics of how to find this metric.Listen Now
Episode 264December 28, 2021
EP 264: Year In Review
Today we’re going to dive into our end of the year review. Taking time to look at the past can help us see trends in the industry so we know how to move forward. I wanted to share some of the trends I’ve seen in my business, conversations I’ve had with others in the industry, and changes I’ve observed this year.Listen Now
Episode 263December 23, 2021
EP 263: What Is Customer Lifetime Value?
In today’s marketing fundamentals episode, we’re talking about a very important business metric: customer lifetime value. Customer lifetime value tells you how much a customer is worth to you so you can figure out how much you’re willing to pay to acquire a customer. This is especially relevant in the online marketing space where the cost to acquire a customer is generally higher than traditional product businesses.Listen Now
Episode 262December 21, 2021
EP 262: What I Learned Writing My Email Book
I’m really excited to release this episode because I’m sharing the lessons I learned while writing my email marketing book called Email Marketing That Doesn’t Suck. I know that some people in my audience are interested in writing a book, and I wanted to give people a realistic look at what it really takes.Listen Now
Episode 261December 16, 2021
EP 261: What Is A SWOT Analysis?
In today’s marketing fundamentals episode, we’re talking about what a SWOT analysis is and why it’s a useful tool for your online business. This type of assessment is an important part of creating a marketing plan. Professional marketers will tell you that before you put together any sort of marketing plan, you need to do a situation analysis, like SWOT. This will help you know where you stand.Listen Now
Episode 260December 14, 2021
EP 260: Planning For 2022
Today I’m sharing about my planning process for 2022. Now if you know me, you know that I’m not much of a planner, but after a lot of trial and error, I found a process that works for my business. If you’re looking for a way to plan that doesn’t cause you to get lost in the details, be sure to listen in so you can try this approach as plan 2022 for your business.Listen Now
Episode 259December 10, 2021
EP 259: Back To Business Basics With Katie Wussow
In this episode, my guest, Katie Wussow, and I dive into how she figured out what business she wanted to create and the problems she experienced when she followed the popular advice that she should create an online course. Spoiler: courses aren’t for everyone. Be sure to stick around to the end to hear Katie’s best advice on how to create plans for your business.Listen Now