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EP 236: Expertise Matters
In today’s episode, we’re talking about the topic of expertise. The gurus out there are telling people that they only need to be a step or two ahead of their audience and don’t need actual subject matter expertise in order to make money. But the reality is that you do need expertise if you want to build a business that will be successful in the long term.
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Episode 236
October 19, 2021EP 236: Expertise Matters
In today’s episode, we’re talking about the topic of expertise. The gurus out there are telling people that they only need to be a step or two ahead of their audience and don’t need actual subject matter expertise in order to make money. But the reality is that you do need expertise if you want to build a business that will be successful in the long term.
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October 15, 2021EP 235: Retention Content With Andrea Ames (Part 2)
Today I’m continuing my conversation with Andrea Ames. While Andrea’s background in the corporate world as a technical content writer helped develop her expertise, there were still a lot of things she had to figure out. We dig into the ups and downs of her journey and how she experimented to figure out what her people wanted. She also shares practical ways you can improve retention in your business.
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October 12, 2021EP 234: It’s All About Repeat Customers
Today we’re going to be talking about the importance of repeat customers. A lot of business coaches teach that you only need 1 product. This might be enough to get you started, but the reality is you need to give people the opportunity to buy from you more than once.
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October 8, 2021EP 233: Retention Content With Andrea Ames (Part 1)
The transition from corporate to entrepreneurs isn’t as easy as people think it will be. Today, I’m talking with Andrea Ames about making the leap and the ups and downs she experienced as leveraged her expertise as a retention specialist and found her niche.
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October 5, 2021EP 232: Three Types Of Knowledge Brands
Today we’re going to get granular and tactical about what it takes to build a business around your knowledge and expertise. We’ll focus on the three main types of knowledge businesses and what you need to have in place to be successful in type.
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October 1, 2021EP 231: Writing Good Copy With Chrissie
Today I’m interviewing Chrissie Kenaston who is the copy coach in my group coaching program. In keeping with the theme of real talk about entrepreneurship, Chrissie shared the challenges she faced as she built her copywriting business, how long it took her to make real money as a service provider, and some of her best copywriting tips.
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September 28, 2021EP 230: The Struggles Of Selling Information
It’s time for an honest conversation about the struggles of selling information. Today, we’re going to deal head-on with the misconception that all you’ve gotta do is put some information out there and people are gonna buy it. It’s not nearly as simple as that. My goal is to help you understand some of the specific challenges you need to be thinking about as you build your knowledge business.
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September 24, 2021EP 229: Survive & Thrive With John Meese
In today’s real talk interview episode, I’m talking with John Meese about his decision to start a physical co-working space at the beginning of 2020 and how that impacted his life and business. In addition to sharing about the business struggles he faced, he also opened up about the immense personal challenges he experienced in 2020. Join us as we talk about navigating the challenges of life, the 3 different kinds of products you need as an entrepreneur, and where your product fits in the hierarchy of needs.
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September 21, 2021EP 228: How Do You Value Information?
Talking about the economics of knowledge might sound like a geeky topic for a podcast episode, but if you’re building a knowledge business, this is an important concept to understand. Over the next few episodes, we’re going to continue our discussion of what it takes to build a knowledge-based business so that you have the tools you need to succeed.
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September 17, 2021EP 227: Katie Interviews Bobby
Building an online business isn’t all rainbows and puppy dogs. But most entrepreneurs don’t pull back the curtain to show the hard stuff. That’s what this series is all about. To kick things off, my Integrator, Katie, is interviewing me about the challenges I’ve faced in building my business. Grab your beverage of choice and take a listen to find out what she asked and hear my answers.
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September 14, 2021EP 226: The Knowledge Business Manifesto
Today we’re shifting gears to tackle the topic of what it means to be a knowledge business. We’ll be addressing some misconceptions about knowledge businesses and laying out the principles that you need to make a knowledge business work.
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September 10, 2021EP 225: The Struggle Is Real
Today we’re starting a new interview show. Instead of just asking guests to share their expertise, we’ll be digging into the struggle and the challenges that online entrepreneurs face in building a business. These interviews will go behind the scenes so that you can see the ups and downs of entrepreneurship and hear what it takes to succeed.
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September 7, 2021The Inbound Journey: Creating A Content Plan
Today we’re wrapping up our series on inbound marketing with a discussion of how to create a content plan. Last week, we talked about creating an overall strategy, and in this episode, we’re talking about creating the plan for our long-form content.
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August 31, 2021The Inbound Journey: Creating A Content Strategy
Today we’re getting back to the marketing stuff and talking about content marketing. In Episode 218, we set the foundation for what content marketing is, and today we’ll look at how to create a content strategy that works for your online business.
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August 24, 2021EP 222: Legal Stuff For Membership Sites
Online membership sites are a great way to create regular, recurring revenue in your business. But like every other kind of online business, you still gotta deal with the legal stuff. This episode will fill you in on what you need to do to protect your membership site.
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