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EP 208: The Ethical Way — Ethical Copy w/Tarzan Kay
We’re continuing our journey down the ethical way, and today I’m joined by Tarzan Kay to talk about ethical marketing. Tarzan has been thinking and talking about writing ethical copy, and I’m excited to share our discussion about how we can be ethical online marketers.
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Episode 208
May 11, 2021EP 208: The Ethical Way — Ethical Copy w/Tarzan Kay
We’re continuing our journey down the ethical way, and today I’m joined by Tarzan Kay to talk about ethical marketing. Tarzan has been thinking and talking about writing ethical copy, and I’m excited to share our discussion about how we can be ethical online marketers.
Listen NowEpisode 207
May 4, 2021EP 207: The Ethical Way — Is There A Snopes For That?
We’re talking about ethical marketing and our responsibility as business owners in the information space. Today we’re going to have a little fun talking about whether there’s a snopes for marketing. What are our duties to check information we’re passing along in our products?
Listen NowEpisode 206
April 27, 2021EP 206: The Ethical Way — Objection Busting
We’re continuing our ethical way series where we’re talking about what it means to be an ethical online marketer. This isn’t me simply telling you what to do but asking questions about common industry practices. Today we’re diving into the issue of objections.
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April 20, 2021EP 205: The Ethical Way — The Promise & Case Studies
We’re continuing our conversation about ethical issues that come up in the online marketing space, and today is a doozy. We’re going to talk about the ethical limits on the promise and case studies. We need to have a discussion around both of these topics.
Listen NowEpisode 204
April 13, 2021EP 204: The Ethical Way — Take Responsibility
We’re continuing our exploration of the ethical issues that come up in the online marketing space when you’re selling a transformation rather than a physical product. Today we’re addressing the responsibilities we have as marketers for the results of our students.
Listen NowEpisode 203
April 6, 2021EP 203: The Ethical Way — Hard Conversations
Today we’ll begin digging into the ethical questions around building an online business. We’ll be asking what it means to be an ethical marketer when we’re selling something that promises a result or transformation instead of a physical product.
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March 30, 2021EP 202: The Ethical Way—An Introduction
We’re starting a new series today. This one is all about ethical marketing and seeks to start a discussion around the question of what ethical marketing looks like in a space where the product is a transformation instead of a physical product.
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March 23, 2021EP 201: It’s A BOMU World!
This is a particularly exciting episode because I’m making a big announcement. I’m going to properly introduce you to BADA$$ Online Marketing University. Today is the day that BOMU is no longer a single course but is a “university” with MULTIPLE courses.
Listen NowEpisode 200
March 16, 2021EP 200: 5 Lessons From My Business Journey
Today we’re marking episode 200! To celebrate this accomplishment, I’m sharing 5 lessons I’ve learned on my entrepreneurial journey. Each time I reflect on what I’ve learned, I realize that while some lessons stay the same, more often than not, they change as I grow.
Listen NowEpisode 199
March 9, 2021EP 199: The Money Stuff
Today I’m joined by a special guest, my friend Mel Abraham. We talk about the realities and challenges of being an entrepreneur. But we also get down and dirty and discuss the money stuff and what it means to build wealth and affluence.
Listen NowEpisode 198
March 2, 2021EP 198: The Serve-First Way: You Over Me
Today we’re wrapping up our series on the serve-first way, where we’ve talked about the mindset shifts required to be a serve-first entrepreneur. The serve-first way is about a simple concept: I put the interests of those I serve over my own.
Listen NowEpisode 197
February 23, 2021EP 197: The Serve-First Way: Long Term Over Short Term
We’re continuing our discussion of what it means to be a serve-first entrepreneur. Today we’ll talk about taking a long term view of our business and discuss the long term benefits of this approach.
Listen NowEpisode 196
February 16, 2021EP 196: The Serve-First Way: Warm Over Cold
We’re talking about marketing to a warm audience versus a cold audience. A warm audience already knows you because they’ve read or listened to your content or been on your email list. Any audience that doesn’t know you and your beliefs is a cold audience.
Listen NowEpisode 195
February 9, 2021EP 195: The Serve-First Way: People Over Transactions
We’re continuing on our journey looking at the serve-first way. Today we’re talking about people over transactions. This is about honoring the people in our audience rather than thinking about them in terms of transactions or leads or numbers.
Listen NowEpisode 194
February 2, 2021EP 194: The Serve-First Way: Marketing Over Selling
Today is part 4 of the series on the serve-first entrepreneur way. I believe this is the best way to build an online business. This episode will focus on why we need to focus on marketing over selling and how they’re different.
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