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Episode 208
May 11, 2021 By Bobby Klinck

EP 208: The Ethical Way — Ethical Copy w/Tarzan Kay

We’re continuing our journey down the ethical way, and today I’m joined by Tarzan Kay to talk about ethical marketing. Tarzan has been thinking and talking about writing ethical copy, and I’m excited to share our discussion about how we can be ethical online marketers.

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EP 208: The Ethical Way — Ethical Copy w/Tarzan Kay
  • Episode 208

    May 11, 2021
    By Bobby Klinck

    EP 208: The Ethical Way — Ethical Copy w/Tarzan Kay

    We’re continuing our journey down the ethical way, and today I’m joined by Tarzan Kay to talk about ethical marketing. Tarzan has been thinking and talking about writing ethical copy, and I’m excited to share our discussion about how we can be ethical online marketers.

    Listen Now
  • Episode 207

    May 4, 2021
    By Bobby Klinck

    EP 207: The Ethical Way — Is There A Snopes For That?

    We’re talking about ethical marketing and our responsibility as business owners in the information space. Today we’re going to have a little fun talking about whether there’s a snopes for marketing. What are our duties to check information we’re passing along in our products?

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  • Episode 206

    April 27, 2021
    By Bobby Klinck

    EP 206: The Ethical Way — Objection Busting

    We’re continuing our ethical way series where we’re talking about what it means to be an ethical online marketer. This isn’t me simply telling you what to do but asking questions about common industry practices. Today we’re diving into the issue of objections.

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  • Episode 205

    April 20, 2021
    By Bobby Klinck

    EP 205: The Ethical Way — The Promise & Case Studies

    We’re continuing our conversation about ethical issues that come up in the online marketing space, and today is a doozy. We’re going to talk about the ethical limits on the promise and case studies. We need to have a discussion around both of these topics.

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  • Episode 204

    April 13, 2021
    By Bobby Klinck

    EP 204: The Ethical Way — Take Responsibility

    We’re continuing our exploration of the ethical issues that come up in the online marketing space when you’re selling a transformation rather than a physical product. Today we’re addressing the responsibilities we have as marketers for the results of our students.

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  • Episode 203

    April 6, 2021
    By Bobby Klinck

    EP 203: The Ethical Way — Hard Conversations

    Today we’ll begin digging into the ethical questions around building an online business. We’ll be asking what it means to be an ethical marketer when we’re selling something that promises a result or transformation instead of a physical product.

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  • Episode 202

    March 30, 2021
    By Bobby Klinck

    EP 202: The Ethical Way—An Introduction

    We’re starting a new series today. This one is all about ethical marketing and seeks to start a discussion around the question of what ethical marketing looks like in a space where the product is a transformation instead of a physical product.

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  • Episode 201

    March 23, 2021
    By Bobby Klinck

    EP 201: It’s A BOMU World!

    This is a particularly exciting episode because I’m making a big announcement. I’m going to properly introduce you to BADA$$ Online Marketing University. Today is the day that BOMU is no longer a single course but is a “university” with MULTIPLE courses.

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  • Episode 200

    March 16, 2021
    By Bobby Klinck

    EP 200: 5 Lessons From My Business Journey

    Today we’re marking episode 200! To celebrate this accomplishment, I’m sharing 5 lessons I’ve learned on my entrepreneurial journey. Each time I reflect on what I’ve learned, I realize that while some lessons stay the same, more often than not, they change as I grow.

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  • Episode 199

    March 9, 2021
    By Bobby Klinck

    EP 199: The Money Stuff

    Today I’m joined by a special guest, my friend Mel Abraham. We talk about the realities and challenges of being an entrepreneur. But we also get down and dirty and discuss the money stuff and what it means to build wealth and affluence.

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  • Episode 198

    March 2, 2021
    By Bobby Klinck

    EP 198: The Serve-First Way: You Over Me

    Today we’re wrapping up our series on the serve-first way, where we’ve talked about the mindset shifts required to be a serve-first entrepreneur. The serve-first way is about a simple concept: I put the interests of those I serve over my own.

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  • Episode 197

    February 23, 2021
    By Bobby Klinck

    EP 197: The Serve-First Way: Long Term Over Short Term

    We’re continuing our discussion of what it means to be a serve-first entrepreneur. Today we’ll talk about taking a long term view of our business and discuss the long term benefits of this approach.

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  • Episode 196

    February 16, 2021
    By Bobby Klinck

    EP 196: The Serve-First Way: Warm Over Cold

    We’re talking about marketing to a warm audience versus a cold audience. A warm audience already knows you because they’ve read or listened to your content or been on your email list. Any audience that doesn’t know you and your beliefs is a cold audience.

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  • Episode 195

    February 9, 2021
    By Bobby Klinck

    EP 195: The Serve-First Way: People Over Transactions

    We’re continuing on our journey looking at the serve-first way. Today we’re talking about people over transactions. This is about honoring the people in our audience rather than thinking about them in terms of transactions or leads or numbers.

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  • Episode 194

    February 2, 2021
    By Bobby Klinck

    EP 194: The Serve-First Way: Marketing Over Selling

    Today is part 4 of the series on the serve-first entrepreneur way. I believe this is the best way to build an online business. This episode will focus on why we need to focus on marketing over selling and how they’re different.

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