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Episode 204
April 13, 2021 By Bobby Klinck

EP 204: The Ethical Way — Take Responsibility

We’re continuing our exploration of the ethical issues that come up in the online marketing space when you’re selling a transformation rather than a physical product. Today we’re addressing the responsibilities we have as marketers for the results of our students.

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EP 204: The Ethical Way — Take Responsibility
  • Episode 204

    April 13, 2021
    By Bobby Klinck

    EP 204: The Ethical Way — Take Responsibility

    We’re continuing our exploration of the ethical issues that come up in the online marketing space when you’re selling a transformation rather than a physical product. Today we’re addressing the responsibilities we have as marketers for the results of our students.

    Listen Now
  • Episode 203

    April 6, 2021
    By Bobby Klinck

    EP 203: The Ethical Way — Hard Conversations

    Today we’ll begin digging into the ethical questions around building an online business. We’ll be asking what it means to be an ethical marketer when we’re selling something that promises a result or transformation instead of a physical product.

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  • Episode 202

    March 30, 2021
    By Bobby Klinck

    EP 202: The Ethical Way—An Introduction

    We’re starting a new series today. This one is all about ethical marketing and seeks to start a discussion around the question of what ethical marketing looks like in a space where the product is a transformation instead of a physical product.

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  • Episode 201

    March 23, 2021
    By Bobby Klinck

    EP 201: It’s A BOMU World!

    This is a particularly exciting episode because I’m making a big announcement. I’m going to properly introduce you to BADA$$ Online Marketing University. Today is the day that BOMU is no longer a single course but is a “university” with MULTIPLE courses.

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  • Episode 200

    March 16, 2021
    By Bobby Klinck

    EP 200: 5 Lessons From My Business Journey

    Today we’re marking episode 200! To celebrate this accomplishment, I’m sharing 5 lessons I’ve learned on my entrepreneurial journey. Each time I reflect on what I’ve learned, I realize that while some lessons stay the same, more often than not, they change as I grow.

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  • Episode 199

    March 9, 2021
    By Bobby Klinck

    EP 199: The Money Stuff

    Today I’m joined by a special guest, my friend Mel Abraham. We talk about the realities and challenges of being an entrepreneur. But we also get down and dirty and discuss the money stuff and what it means to build wealth and affluence.

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  • Episode 198

    March 2, 2021
    By Bobby Klinck

    EP 198: The Serve-First Way: You Over Me

    Today we’re wrapping up our series on the serve-first way, where we’ve talked about the mindset shifts required to be a serve-first entrepreneur. The serve-first way is about a simple concept: I put the interests of those I serve over my own.

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  • Episode 197

    February 23, 2021
    By Bobby Klinck

    EP 197: The Serve-First Way: Long Term Over Short Term

    We’re continuing our discussion of what it means to be a serve-first entrepreneur. Today we’ll talk about taking a long term view of our business and discuss the long term benefits of this approach.

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  • Episode 196

    February 16, 2021
    By Bobby Klinck

    EP 196: The Serve-First Way: Warm Over Cold

    We’re talking about marketing to a warm audience versus a cold audience. A warm audience already knows you because they’ve read or listened to your content or been on your email list. Any audience that doesn’t know you and your beliefs is a cold audience.

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  • Episode 195

    February 9, 2021
    By Bobby Klinck

    EP 195: The Serve-First Way: People Over Transactions

    We’re continuing on our journey looking at the serve-first way. Today we’re talking about people over transactions. This is about honoring the people in our audience rather than thinking about them in terms of transactions or leads or numbers.

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  • Episode 194

    February 2, 2021
    By Bobby Klinck

    EP 194: The Serve-First Way: Marketing Over Selling

    Today is part 4 of the series on the serve-first entrepreneur way. I believe this is the best way to build an online business. This episode will focus on why we need to focus on marketing over selling and how they’re different.

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  • Episode 193

    January 26, 2021
    By Bobby Klinck

    EP 193: The Serve-First Way: Giving Over Taking

    Today we’re diving into part 3 of our series on being a serve-first entrepreneur and focusing on giving over taking. I’ll share about how giving over taking works in my business and the shift you can make to implement this in your business.

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  • Episode 192

    January 19, 2021
    By Bobby Klinck

    EP 192: The Serve-First Way: Passion Over Profits

    This is part two of our eight-part series on being a serve-first entrepreneur. We’re going to talk about shifts you need to make to build a truly serve-first business. We’ll also discuss why you need a passion for your business that goes beyond money.

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  • Episode 191

    January 12, 2021
    By Bobby Klinck

    EP 191: The Serve-First Way: An Introduction

    We’re starting a new series today called the serve-first way. It’s about approaching entrepreneurship with a priority of serving your audience. This first episode is the foundation for a different way of doing business, one that’s genuinely focused on serving.

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  • Episode 190

    January 5, 2021
    By Bobby Klinck

    EP 190: A Debrief Of A $300K Virtual Event

    It’s the first episode of 2021, and I’m excited to share a recap of my virtual live event from last month. I’m joined by my integrator Katie, and we’re diving into the results, the ups and downs, and the takeaways from a $300K event.

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