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Episode 218
July 20, 2021 By Bobby Klinck

The Inbound Journey: Content Marketing Basics

Content marketing is a big topic, so we’re going to be breaking it down in more detail over the coming weeks. Today we’ll be looking at content marketing from a higher level. We’ll see how it fits into our overall marketing strategy and discuss the different types of content and the purpose they fill.

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The Inbound Journey: Content Marketing Basics
  • Episode 218

    July 20, 2021
    By Bobby Klinck

    The Inbound Journey: Content Marketing Basics

    Content marketing is a big topic, so we’re going to be breaking it down in more detail over the coming weeks. Today we’ll be looking at content marketing from a higher level. We’ll see how it fits into our overall marketing strategy and discuss the different types of content and the purpose they fill.

    Listen Now
  • Episode 217

    July 13, 2021
    By Bobby Klinck

    The Inbound Journey: Email As A Conversion Tool

    Any time you’re planning a promotion or launch, you should think strategically about how you can use email as part of your sales efforts. Today we’re diving into what it actually looks like to put together an email campaign for a promotion you’re running.

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  • Episode 216

    July 6, 2021
    By Bobby Klinck

    The Inbound Journey: Email As A Connection Tool

    Email marketing is a particularly good tool for building that connection with your audience, but you have to be intentional about how you use email. The majority of the emails you send over the life of your email marketing should be designed to build connection. In this episode, we’re talking about HOW to build that connection.

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  • Episode 215

    June 29, 2021
    By Bobby Klinck

    The Inbound Journey: Email Marketing Basics

    Email marketing is a key element of a successful inbound marketing strategy. Email gives you the chance to deliver a message directly to members of your audience without algorithms or other obstacles placed by tech platforms. To get the most out of your email list, you need to approach email marketing the right way, which is what we’re talking about in this episode.

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  • Episode 214

    June 22, 2021
    By Bobby Klinck

    The Inbound Journey: Creating A High-Converting Opt-In Page

    Today we’re talking again about a subject I love: list building. We’ll be breaking down how to build a high-converting opt-in page so that people will want to join your list.

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  • Episode

    June 15, 2021
    By Bobby Klinck

    The Inbound Journey: Creating A Killer Lead Magnet

    If you want to build your list, you need to create a stellar lead magnet that your core audience will gladly give their email address to get. The trouble is that figuring out what makes a great lead magnet can be really confusing. In this episode, we’re taking the guesswork out of it (at least as much as possible!). 

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  • Episode 212

    June 8, 2021
    By Bobby Klinck

    The Inbound Journey: List Building Basics

    As an online marketer, you’ve no doubt heard that you should be building your list. But maybe figuring out exactly how to do it is tripping you up. In this episode, we are tackling list building basics. We talk about how list building fits into your marketing and the nuts and bolts of how to get started.

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  • Episode 211

    June 1, 2021
    By Bobby Klinck

    The Inbound Journey: Inbound Marketing Basics

    If you’re listening to this podcast, you are an inbound marketer… or at least you should be one. You don’t have money to spend blasting generic brand awareness ads to your customers. Instead, you need to attract, nurture, convert, and serve your potential customers in an orderly journey. That is the inbound marketing journey.

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  • Episode 210

    May 25, 2021
    By Bobby Klinck

    EP 210: Three Things I Got Completely Wrong

    This episode is my mea culpa for three things that I got wrong… and not just by a little. These aren’t little things. These are places where I have changed my mind big time. Buckle up for some big admissions.

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  • Episode 209

    May 18, 2021
    By Bobby Klinck

    EP 209: The Ethical Way — Negative Emotions w/Zach Spuckler

    We’re wrapping up our Ethical Way series with my guest, Zach Spuckler. Zach and I had a great conversation about ethical marketing and how people use negative emotions in their marketing. We also ventured into other important online marketing topics.

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  • Episode 208

    May 11, 2021
    By Bobby Klinck

    EP 208: The Ethical Way — Ethical Copy w/Tarzan Kay

    We’re continuing our journey down the ethical way, and today I’m joined by Tarzan Kay to talk about ethical marketing. Tarzan has been thinking and talking about writing ethical copy, and I’m excited to share our discussion about how we can be ethical online marketers.

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  • Episode 207

    May 4, 2021
    By Bobby Klinck

    EP 207: The Ethical Way — Is There A Snopes For That?

    We’re talking about ethical marketing and our responsibility as business owners in the information space. Today we’re going to have a little fun talking about whether there’s a snopes for marketing. What are our duties to check information we’re passing along in our products?

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  • Episode 206

    April 27, 2021
    By Bobby Klinck

    EP 206: The Ethical Way — Objection Busting

    We’re continuing our ethical way series where we’re talking about what it means to be an ethical online marketer. This isn’t me simply telling you what to do but asking questions about common industry practices. Today we’re diving into the issue of objections.

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  • Episode 205

    April 20, 2021
    By Bobby Klinck

    EP 205: The Ethical Way — The Promise & Case Studies

    We’re continuing our conversation about ethical issues that come up in the online marketing space, and today is a doozy. We’re going to talk about the ethical limits on the promise and case studies. We need to have a discussion around both of these topics.

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  • Episode 204

    April 13, 2021
    By Bobby Klinck

    EP 204: The Ethical Way — Take Responsibility

    We’re continuing our exploration of the ethical issues that come up in the online marketing space when you’re selling a transformation rather than a physical product. Today we’re addressing the responsibilities we have as marketers for the results of our students.

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