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EP 228: How Do You Value Information?
Talking about the economics of knowledge might sound like a geeky topic for a podcast episode, but if you’re building a knowledge business, this is an important concept to understand. Over the next few episodes, we’re going to continue our discussion of what it takes to build a knowledge-based business so that you have the tools you need to succeed.
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Episode 228
September 21, 2021EP 228: How Do You Value Information?
Talking about the economics of knowledge might sound like a geeky topic for a podcast episode, but if you’re building a knowledge business, this is an important concept to understand. Over the next few episodes, we’re going to continue our discussion of what it takes to build a knowledge-based business so that you have the tools you need to succeed.
Listen NowEpisode 227
September 17, 2021EP 227: Katie Interviews Bobby
Building an online business isn’t all rainbows and puppy dogs. But most entrepreneurs don’t pull back the curtain to show the hard stuff. That’s what this series is all about. To kick things off, my Integrator, Katie, is interviewing me about the challenges I’ve faced in building my business. Grab your beverage of choice and take a listen to find out what she asked and hear my answers.
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September 14, 2021EP 226: The Knowledge Business Manifesto
Today we’re shifting gears to tackle the topic of what it means to be a knowledge business. We’ll be addressing some misconceptions about knowledge businesses and laying out the principles that you need to make a knowledge business work.
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September 10, 2021EP 225: The Struggle Is Real
Today we’re starting a new interview show. Instead of just asking guests to share their expertise, we’ll be digging into the struggle and the challenges that online entrepreneurs face in building a business. These interviews will go behind the scenes so that you can see the ups and downs of entrepreneurship and hear what it takes to succeed.
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September 7, 2021The Inbound Journey: Creating A Content Plan
Today we’re wrapping up our series on inbound marketing with a discussion of how to create a content plan. Last week, we talked about creating an overall strategy, and in this episode, we’re talking about creating the plan for our long-form content.
Listen NowEpisode 223
August 31, 2021The Inbound Journey: Creating A Content Strategy
Today we’re getting back to the marketing stuff and talking about content marketing. In Episode 218, we set the foundation for what content marketing is, and today we’ll look at how to create a content strategy that works for your online business.
Listen NowEpisode 222
August 24, 2021EP 222: Legal Stuff For Membership Sites
Online membership sites are a great way to create regular, recurring revenue in your business. But like every other kind of online business, you still gotta deal with the legal stuff. This episode will fill you in on what you need to do to protect your membership site.
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August 17, 2021EP 221: Legal Stuff For Coaches
I’ve worked with many coaches to help them deal with the legal stuff. Whether you’re just starting out or have an established coaching business, be sure to listen to this episode so you can make sure you have what you need to protect your business.
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August 10, 2021EP 220: Legal Stuff For Service Providers
If you’re a service provider and are wondering what you need to know about the legal stuff, then today’s episode is for you. We’ll cover what agreements you need to have and what you can do to help prevent disputes before they arise.
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August 3, 2021EP 219: Legal Stuff For Course Creators
“I love dealing with the legal stuff!” said no course creator ever. I know the legal stuff isn’t sexy, but protecting your business is pretty freaking important. That’s why we’re going to take a short break from talking about inbound marketing and focus on the legal stuff for different kinds of online businesses for a few episodes.
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July 20, 2021The Inbound Journey: Content Marketing Basics
Content marketing is a big topic, so we’re going to be breaking it down in more detail over the coming weeks. Today we’ll be looking at content marketing from a higher level. We’ll see how it fits into our overall marketing strategy and discuss the different types of content and the purpose they fill.
Listen NowEpisode 217
July 13, 2021The Inbound Journey: Email As A Conversion Tool
Any time you’re planning a promotion or launch, you should think strategically about how you can use email as part of your sales efforts. Today we’re diving into what it actually looks like to put together an email campaign for a promotion you’re running.
Listen NowEpisode 216
July 6, 2021The Inbound Journey: Email As A Connection Tool
Email marketing is a particularly good tool for building that connection with your audience, but you have to be intentional about how you use email. The majority of the emails you send over the life of your email marketing should be designed to build connection. In this episode, we’re talking about HOW to build that connection.
Listen NowEpisode 215
June 29, 2021The Inbound Journey: Email Marketing Basics
Email marketing is a key element of a successful inbound marketing strategy. Email gives you the chance to deliver a message directly to members of your audience without algorithms or other obstacles placed by tech platforms. To get the most out of your email list, you need to approach email marketing the right way, which is what we’re talking about in this episode.
Listen NowEpisode 214
June 22, 2021The Inbound Journey: Creating A High-Converting Opt-In Page
Today we’re talking again about a subject I love: list building. We’ll be breaking down how to build a high-converting opt-in page so that people will want to join your list.
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