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EP 204: The Ethical Way — Take Responsibility
We’re continuing our exploration of the ethical issues that come up in the online marketing space when you’re selling a transformation rather than a physical product. Today we’re addressing the responsibilities we have as marketers for the results of our students.
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Episode 189
December 29, 2020EP 189: So… THAT Year Happened
It’s the time of year when we make time for a retrospective. I’m calling today’s episode: So… THAT Year Happened. Today we’ll take a look at what happened this past year and what’s coming in the year ahead.
Listen NowEpisode 188
December 22, 2020EP #188: Radical Giving Redux
In this episode, we’re talking about one of my favorite topics: radical giving. The concept of radical giving has been a central part of my business for three years, and it has made all the difference. Today we’ll break down what radical giving is.
Listen NowEpisode 187
December 15, 2020EP 187: Building A Real Business
How do you build a real business that will be around for the long term? There are a lot of misconceptions about this. Today we’ll talk about building an online business that is poised to last and how to think like a business owner.
Listen NowEpisode 186
December 8, 2020EP 186: The Future Of Online Information Businesses
If you’re an information product business owner, you need to hear today’s episode. I’m talking about the future of this industry. We need to be thinking about the future of our business model, so we can plan and adapt and not become obsolete.
Listen NowEpisode 185
December 1, 2020EP 185: The New Team Klinck BADA$$ Project Management Plan
Every business needs processes to manage projects and tasks. But this is a place where many entrepreneurs get stuck. That’s why I’m sharing our project planning method and cycle so that you can get a peek into how Team Klinck works.
Listen NowEpisode 184
November 24, 2020EP 184: Four Things I’m Thankful For This Year
Since it’s Thanksgiving week in the United States, I wanted to take the opportunity to show gratitude. This is going to be a different kind of holiday because of Covid. Normally we gather with extended family, but this year we’re celebrating with immediate family only.
Listen NowEpisode 183
November 17, 2020EP 183: The Status Quo Is Hard To Give Up
I recently realized that I’ve been making a big mistake, and I want to share what I’ve discovered and apologize. Doing what we’re used to doing is hard to give up because we often don’t recognize we’re stuck in the status quo.
Listen NowEpisode 182
November 10, 2020EP 182: It’s Not Your Lead Magnet… It’s The Messaging!
If you’re struggling in your business, it’s probably not what you think. I was inspired to do this episode because of a post in a FB group where someone was talking about needing to change her lead magnet because it wasn’t getting attention.
Listen NowEpisode 181
November 3, 2020EP 181: Online Entrepreneurs Are Stuck In the 1950s
It’s time to break out of the marketing echo chamber! Today I’m sharing more about why online marketers are stuck in the 1950s. We’ll also discuss how you should be marketing today and how that is different than what the gurus are teaching.
Listen NowEpisode 180
October 27, 2020EP 180: Understanding Your Gallup Strengths
Today I’m talking with Anna Nelson, a Gallup Certified Strengths Coach. She shares why you should build a business based on what you’re good at doing and how the Clifton Strengths Assessment can help you discover and make the most of your strengths.
Listen NowEpisode 179
October 20, 2020EP 179: Understanding Your Creative Entrepreneur Strengths
Today I’m talking with Lisa Robbin Young about creative strengths. Lisa defines what a creative entrepreneur is and helps us understand that there are many ways to be creative. She explains how she developed the creative freedom entrepreneur spectrum types–chaotic, linear, and fusion.
Listen NowEpisode 178
October 13, 2020EP 178: Do You Know Your Core Competencies?
We’re starting a mini-series on knowing and understanding our strengths and weaknesses as we build our businesses. Today I’m asking whether you know your core competencies. We’ll cover what this means and how it fits into your life and business.
Listen NowEpisode 177
October 6, 2020EP 177: The “Sell ‘Em What They Want” Myth
Today I’m pushing back again some conventional wisdom we often hear in the online marketing space. There’s a myth that you should sell people what they want but give them what they need. But the problem is this approach has some serious limitations.
Listen NowEpisode 176
September 29, 2020EP 176: You Have To Understand The Why Of Marketing
If you’re an online entrepreneur, you need to understand the why of marketing. We’re going to break this down so you can see that simply asking “what” and “how” questions won’t work. You need to know why you’re doing what you’re doing in your marketing.
Listen NowEpisode 175
September 22, 2020EP 175: It’s Time For A Change: The Online Marketing Model Is Broken
I’m excited about today’s episode, but I should warn you that I’m gonna get myself in a little trouble. There are some problems in the online marketing space, and I’m going to call them out. Our current model is broken, and we need change now.
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